In 1999 an Italian Supreme Court overturned the conviction of a 45 year old driving instructor for the rape of his 18 year old student. The reason cited was the girl’s clothing. It was determined that because she wore blue jeans the instructor could not have removed them without assistance, therefore she must have consented. People everywhere were outraged and within hours prominent women within the legal community were walking the courthouse in blue jeans to protest the decision. Since that time Denim Day in LA and the USA was born. Peace Over Violence, the agency behind Denim Day, centers this campaign around the fact that a woman’s choice of clothing is no excuse for rape.
How do you participate?
Wear blue jeans on April 27, 2016
to make a statement. As an individual you can talk about Denim Day with your friends and family. As a business or workplace you can wear blue jeans and make a small donation to the Rock the Denim Campaign to benefit the non-profits in this community that are working with victims of sexual assault every day.
If you, your business, your campus, your organization or faith-based group would like to pledge your commitment to the campaign, please fill out the linked committment forms. We will send you flyers that you can display in your workplace, school, organization or church to let those around you know that you are wearing jeans to take a stand against sexual violence.
Proceeds to benefit SAFE Homes – Rape Crisis Coalition.